Conagri Group Ltd (“we”, “us”, or “our”) is committed to protecting your privacy. This policy details how we collect, use, and safeguard your personal data when you visit our website, purchase machinery, or engage with our services, in compliance with the UK Data Protection Act 2018 and UK GDPR.

1. Information We Collect

We may collect, use, store, and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data: Includes first name, last name, username, or similar identifier.
• Contact Data: Includes billing address, delivery address, email address, and telephone numbers.
• Financial Data: Includes bank account and payment card details (processed securely via third-party providers).
• Technical Data: Includes internet protocol (IP) address, browser type and version, time zone setting, and operating system platform.
• Usage Data: Information about how you use our website, products, and services.

2. How We Use Your Information

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Performance of Contract: To process your order for machinery, parts, or services.
• Legitimate Interests: To manage our relationship with you, improve our website, and for business planning (e.g., inventory management).
• Legal Obligation: To comply with a legal or regulatory obligation (e.g., tax reporting).
• Marketing: With your consent, to provide you with information about other goods and services we offer that are similar to those you have already purchased or enquired about.

3. International Transfers

Conagri operates globally with divisions such as 3i Equipment. We may share your personal data within the Conagri Group. This may involve transferring your data outside the UK. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented, such as using specific contracts approved for use in the UK which give personal data the same protection it has in the UK.

4. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. By law, we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

5. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:

• Request access to your personal data (commonly known as a “data subject access request”).
• Request correction of the personal data that we hold about you.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing of your personal data.
• Request the transfer of your personal data to you or to a third party.
• Withdraw consent at any time where we are relying on consent to process your personal data.

To exercise any of these rights, please contact us using the details provided below.

6. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

7. Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies.

8. Third-Party Links

This website may include links to third-party websites (e.g., manufacturer portals like Captain, Davino, or Active Sweep). Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

9. Contact Us

If you have any questions about this privacy policy or our privacy practices, please contact our Data Privacy Manager: